As a small business, you must constantly weigh the pros and cons of new marketing techniques so that you can balance cost and efficiency properly. You don’t have money to waste, or time to waste for that matter. So when it comes to marketing automation, you may be on the fence about using it. Your reservations may be sealed when you hear about other businesses that have tried automation to no benefit, or you’ve tried a few yourself and saw little success.
One thing you have to realize is that there are many forms of marketing automation, and it make take time to find which one works for you. Luckily, you don’t have to waste any money experimenting with different software. Most providers offer free trials, so take advantage of them to see which software fits your business best.
Let’s take a closer look at five distinct ways that your business can benefit from marketing automation.
1. Personalize Your Campaign
Marketing automation allows you to personalize messages and campaigns for your contacts. This makes the messages sound more personal while being able to send out a lot of messages at one time. Your contacts will appreciate the fact that youâ€™re providing them with information they need and can benefit from rather than generic messages that donâ€™t apply to them. Also, you can use marketing automation software to track each contactâ€™s history and activity.
2. Save Time
As a business owner, there are two things you would probably love more of: time and money. Fortunately, marketing automation can help with both â€“ particularly time. Automation software in itself is meant to simplify processes and save people time, and marketing automation specifically aims at the marketing side of things.
In order to make the most of this software, you do need to set it up properly such as by having a list of high-quality leads. As you get more accustomed to using the software, youâ€™ll save time from having to send out unique messages.
3. More Resourceful
Small businesses donâ€™t have the same flexibility as larger businesses. They have smaller budgets, fewer employees and less resources. Marketing automation will help your small business be more resourceful and compete with your larger competition. How does it do this? By giving you the tools to provide excellent customer service, nurture your leads, follow up with customers and more. This is far less expensive than hiring dedicated employees for each service.
4. Collect More Data
Data is a good thing. It tells you what youâ€™re doing right, it tells you what youâ€™re doing wrong. It can help you make better decisions in the future when reaching out to your audience. Yet collecting data can be confusing and tedious. What do you collect? What numbers do you look at? How do you read the information?
Marketing automation allows you to view detailed reports after each campaign. The data is provided for you, and you can use it to optimize your campaigns, boost engagement, improve conversions and increase sales.
5. Increase Leads
Itâ€™s very difficult to attract quality leads and turn them into customers. You may have a lot of people visit your site, but turning them into loyal customers is a lot trickier. Marketing automation software can help reduce that gap and bring in quality leads that are more likely to convert.
The software can also help strengthen your connection with leads. When youâ€™re doing everything on your own, itâ€™s easy for people to fall through the cracks. With marketing automation, this wonâ€™t happen, and youâ€™ll be able to track your leads and make connections with them.
Before you invest in automation software, sign up for a free trial to see which option is the best fit for your business. To learn more about marketing automation services from WSI, call us today at 732-252-6025.