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Benefits of Local SEO

Search Engine Optimization (SEO)…What is it? Should small, local business look into a SEO strategy? In short SEO is the process of increasing the quality and quantity of website traffic through unpaid or organic search results. The implementation can be a bit technical and complex but this should not cause

Avoid Making These 5 Social Media Mistakes

Social media is constantly changing. If you don’t keep up with the latest trends, you could easily be relying old tactics that may not work as well. Facebook and Google change their algorithms frequently but let’s not forget that our audience may also change. It’s important to understand the digital

5 Ways Your Business Can Benefit From Marketing Automation

As a small business, you must constantly weigh the pros and cons of new marketing techniques so that you can balance cost and efficiency properly. You don’t have money to waste, or time to waste for that matter. So when it comes to marketing automation, you may be on the

4 Social Media Myths To Put To Rest

Social media is nothing new but there are still many misconceptions that surround it. Social media continues to grow, as we see social networks like Twitter, Instagram and LinkedIn, explode year after year. There is no doubt that social media has been and will continue to be a crucial part

A Digital Marketing Strategy Post COVID

The COVID-19 pandemic has shut down much of the global economy and changed life as we know it. Business owners are suddenly faced with unimaginable challenges, and, chances are, only those who figure out how to adapt will survive. One of the most common questions everyone is asking right now

Should I Consider A Reputation Management Plan

All business owners dread negative reviews but few actually have a reputation management strategy in place to combat them. Negative reviews can greatly affect how an audience thinks of a specific brand ultimately resulting in loss of business. A well thought out reputation management strategy can not only help combat

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