Search Engine Optimization….Link Building….Blog Posts? Do I need all of these services? Is one more effective? These are just a few of the questions that we are asked when we discuss SEO with some business owners. There are currently about 200 factors in Google’s ranking algorithm. Let that sink in….200 factors that can potentially determine where your website wi…

Social media is nothing new but there are still many misconceptions that surround it.  Social media continues to grow, as we see social networks like Twitter, Instagram and LinkedIn, explode year after year.  There is no doubt that social media has been and will continue to be a crucial part of online marketing. Yet many people try to argue this point and instead miss …

Search Engine Optimization (SEO)…What is it?  Should small, local business look into a SEO strategy?  In short SEO is the process of increasing the quality and quantity of website traffic through unpaid or organic search results.  The implementation can be a bit technical and complex but this should not cause the small business owners to ignore this very powerful…

The COVID-19 pandemic has shut down much of the global economy and changed life as we know it. Business owners are suddenly faced with unimaginable challenges, and, chances are, only those who figure out how to adapt will survive. One of the most common questions everyone is asking right now is “How do I stay connected with my customers during this crisis?” The answer,…

Social media is constantly changing. If you don’t keep up with the latest trends, you could easily be relying old tactics that may not work as well.  Facebook and Google change their algorithms frequently but let’s not forget that our audience may also change.  It’s important to understand the digital habits of your target audience and create fresh marketin…

All business owners dread negative reviews but few actually have a reputation management strategy in place to combat them. Negative reviews can greatly affect how an audience thinks of a specific brand ultimately resulting in loss of business. A well thought out reputation management strategy can not only help combat negative reviews but also help generate more quality…